Dhruva Imaging Private Limited was formed in 2005 by a group of likeminded health care marketing professionals with combined experience of nearly 115 person years’ experience in health care industry. The objective was to capitalize on the experience and contacts gained over the years.
With the technological changes in the field of imaging and the advent of Computed Radiography (CR) systems, the management team at Dhruva Imaging was able to foresee the decline in the business for conventional analog x-ray films. However, the high cost of CR systems precluded many an institution from setting up their own CR systems since it was proving to be economically unviable. This laid the foundation for the services business of Dhruva Imaging.
We worked out a business model to install and run Computed Radiography systems with PACS (Patient Archiving & Communication System) in strategic locations in Bangalore and other locations across Karnataka on a build-own-operate-transfer (BOOT) concept.
In this direction, Dhruva Imaging got its first major breakthrough by signing an MOU with Kidwai Memorial Institute of Oncology, an autonomous hospital of Govt. of Karnataka.
The second memorandum of understanding (MOU) was with Chinmaya Mission Hospital, Bangalore, but on a smaller scale.
The third center was established at NU Hospitals (formerly Bangalore Kidney Foundation), Bangalore.
The fourth center was established at Narayana Super Specialty Hospitals, Bangalore.
Medical Equipment – Sales and Service:
In order to increase the portfolio of our offerings in the health care segment, Dhruva Imaging embarked on the distribution and support of medical equipment. This is another area where the enormous experience and contacts with the medical professionals across South India could be gainfully utilized.
- As the first step in this direction, Dhruva Imaging took up the marketing and sales of high-end anesthesia workstations, ventilators, bed side monitors, etc. We represent Draeger Medical GmbH, a leading state-of-the art medical equipment manufacturer. http://www.draeger.com/GC/en/
- Dhruva Imaging then entered into a channel partner agreement with M/s. AGFA Healthcare to promote the entire range of radiology equipments from AGFA including radiological films.
- Dhruva Imaging is an authorized distributor for Draeger Medical products in Karnataka. We have made significant progress across non-Government customers in terms of unit sales, thus increasing the user base for Draeger products in Karnataka.
- Dhruva Imaging signed up a business associate agreement with M/s.Trivitron Healthcare Pvt Ltd to promote the Hitachi-Aloka range of ultrasound and color Doppler systems.
- Dhruva Imaging signed up a channel partner agreement with M/s. Becton Dickinson for their medical management solutions (infusion and syringe pumps).